By making them think they are saving the world we ease their guilt and give meaning to their simple lives. So easy. Just repeat over and over that they play a vital role in a noble cause. In return these useful idiots give us power. Vladimir Lenin Control of information is one of the first steps in creating a powerful government. Destroying free speech is essential. If you can't get the useful idiots to do it for you by censoring, shaming and bullying, send in the police and the troops. Watch governments, politicians, and advertisers wash and stuff your brain. To their horror Skinner and Pavlov will show you how they do it. You will no longer be one of their useful idiots. Throw the crap right back at them. Hard!